Hampstead’s most exclusive development, Buxmead has created a range of show apartments tailored for specific nationalities not seen in a UK scheme before. Inspired by its international buyers, the in-house interior team at Harrison Varma, the leading boutique developer behind this award-winning development, has dressed six apartments showcasing different interior styles, each with a specific nationality in mind.
Marisa Varma, Head of Design at Harrison Varma comments: “Our buyers come from around the world. At Buxmead we have residents from Kazakhstan, South Africa, Russia, Iran and the UK. From working with them we have found that most of our international buyers are looking for a ready-made solution. They are busy, often in-and-out of the country and tend not to have contacts in the UK. Often buying their second, third, fourth or even fifth home, they don’t have a lot of possessions or furniture, so we came with up the idea to create several turn-key show apartments to appeal to different nationalities and their way of living.”
These show apartments include; The Rosewood Apartment (European), The Garden Apartment (Middle Eastern), The Walnut Apartment (Russian) and The Regency Apartment (Asian). While some interiors are formal and traditional others are contemporary and relaxed.
Joint Agent Mark Pollack at Aston Chase comments: “Leading developers have traditionally used interior designers to create stylish show apartments, at Buxmead though, the team is in-house allowing buyers to tweak and adapt homes. Wealthy individuals are cash rich and time poor, particularly international buyers and, as such, are prepared to pay a premium for a turn-key product. As an agent, it’s great to showcase a range of styles as it makes developments stand from the crowd and appeals to a broader audience. No two tastes are the same, in previous years it has been easier to distinguish what specific nationalities want but as people get more travelled and the world is a smaller place, these lines have become blurred.”
Joint Agent Trevor Abrahamsohn Glentree Estates adds: “60% of the apartments at Buxmead have been bought by British and 40% from international buyers. As different decor feeds the imagination, it’s a clever idea by Harrison Varma to create these show apartments. Eastern Europeans are inspired by English films and literature so they are drawn to interiors that are traditional English. South Africans like modern interiors and have a contemporary view of life. Iranian / Middle Easterners are drawn to gold, chintz, ornate detail, and English like traditional with modern twist, while Chinese are very sophisticated, no pre-disposition but they have taste and class with their interiors.”
Joint Agent Stephen Lindsay at Savills adds: “It’s not unusual to have more than one show apartment at a scheme, but it is the first time a development in the UK has created a range of apartments for specific nationalities. Buxmead stands out for its quality and style and these stunning show apartments will now make it even more enticing to specific nationalities as they are appealing to their way of living.”
The show apartments have been designed using the highest quality materials and craftsmanship and feature top brands synonymous with first-class design. The Rosewood (European) features Rosewood joinery paired with contemporary furniture, patterned wallpaper and fun colours creating a quirky London hotel look, with the overall look being contemporary, stylish, eclectic, and driven by current interior trends.
The Garden Apartment (Middle Eastern) is a glitzy show-stopper designed for those that like to entertain and impress. A formal and more classical look that appeals to exuberant personalities who like to make a statement and entertain in style. The Walnut Apartment (Russian) features American walnut joinery, book-matched marble and iconic Italian furniture which set the scene. Creating a fine line between formal and relaxed this apartment shy’s away from anything ultra-modern and brash in terms of colours, appealing to a chic, educated buyer who understands quality and design. The Regency Apartment (Asian) is the most traditional show apartment – you know you are in the UK here. It’s a modern take on a conventional Regency interior style. The overall look is glamorous and formal, perfect for entertaining.
Buxmead has just launched its final phase. Situated on one of London’s most elite roads, The Bishops Avenue, it features 20 apartments including six duplexes, three penthouses and 11 apartments, set within 2.5 acres of private, gated, landscaped grounds, offering an unparalleled standard of living and facilities.
Introducing a complete lifestyle service not seen before in a residential development before, it encapsulates the finest hotel so residents can enjoy an effortless lifestyle. Amenities include a round the clock ‘white glove’ concierge service, business centre, a 25m indoor swimming pool, spa, Technogym, beauty salon, residents lounge, 18 seat professional cinema, games room , private dining room for 18 guests and even a reception space for events up to 100+ guests. The development has top class security (ex El Al and the Israeli Embassy). The car lifts are large enough for a Hummer. Residents have private garages with plenty of spaces for visitors and storage rooms.
Internally each apartment is unique, benefiting from the highest specification throughout. Bespoke fixtures and fittings have been handpicked so everything feels exclusive. Homes range in size from 3,000 sq. ft. to 10,000 sq. ft., with smart technology so everything from light to sound can be controlled from an iPad.
Buxmead is situated on one of London’s most sought-after addresses – The Bishops Avenue, which attracts buyers from around the world drawn to its prime location – equidistant to two of North London’s most exclusive and chic urban villages Hampstead and Highgate. Loved by their residents these popular and famous villages both have their own charm and character with a wide selection of shops, boutiques, restaurants and gastro pubs, as well as being within 10 miles of 20 of the top 100 private schools in the country. Surrounded by nature, the development is within 5 minutes walking distance to the beauty of Kenwood House and Hampstead Heath and its 800 acres of parkland and both Highgate and Hampstead Golf Clubs.
Three different tube stations are just a five-minute drive away and driving to the West End can be done in 20 minutes. By road Buxmead is close to both the A1 and the M1, providing motorway links to the rest of the country. Internationally Kings Cross St Pancras (Eurostar) is 20 minutes away, while Heathrow is just an hour away. Prices start from £6.9m for a three-bedroom apartment up to £15m for the last remaining penthouse. For further information please visit www.buxmead.co.uk / www.harrisonvarma.co.uk or phone 0208 8883 6600.